Classes Starting on
February 28, 2023
16 Weeks
Fully Online
15-20 hours/week
Classes Starting on
July 31,
2024
16 Weeks
Fully Online
15-20 hours/week
Learn marketing theory, critical thinking skills, and gain practical experience to
become a competitive applicant in an ever-growing job market.
About the Bootcamp
The Digital Marketing program is designed to help students with an interest in marketing create a portfolio and begin an entry-level position in the digital marketing field. The curriculum is a project-based course that blends marketing theory, critical thinking skills, and practical experience to prepare students for an entry-level position in a growth industry. Students will become proficient in advertising platforms such as Facebook, Google, Instagram, Twitter, and LinkedIn.
Our program provides a fast-paced, detailed curriculum with a full-breadth of digital marketing knowledge in order to be a competitive applicant in an ever-growing job market. Digital Marketing jobs are growing 112% faster than the U.S. national average job growth*.
Upon successful completion of the program students will be equipped with the tools to apply for jobs such as marketing coordinator, social media advertising coordinator, branding coordinator, junior UX designer, and more.
Flexibility
1.5 hour live lectures once a week, plus an additional 20 hours of self-paced work per week.
Mentoring
Meet for one-on-one weekly mentor sessions. Connect with other students and classmates through workplace messaging platform.
Career SErvices
Gain access to a wide array of career service opportunities.
Fully Online
All lectures, mentor sessions, and office hours happen virtually and coursework is managed through an online learning management system.
Learn about:
Skills and Concepts:
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Branding
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Market Research
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Digital Advertising
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Competitor Analysis
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Organic and Paid Media
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Google Analytics
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SEO
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Strategy
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Planning
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Analytics
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UX
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Content
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Channel
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Social
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Email
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Display
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Technology
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Conversion Tracking
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Project and Agency Management